An increasing number of companies are implementing environmental sustainability initiatives. Doing so has numerous justifications and benefits in addition to simply being better for the environment. Many businesses and organizations have found that a focus on sustainability can also help positioning for a competitive advantage, largely thanks to a growing consumer interest in responsible environmental practices.
In other words, more and more people prefer to purchase products and services from companies with sustainability goals and environmentally conscious values. In fact, this Cone Communications CSR study which examines consumer behavior regarding corporate social responsibility indicates that up to 87% of consumers would be motivated to purchase a product from a company that advocated for the same issues they cared about. Conversely, as many as 75% of consumers wouldn’t purchase a product from a company that advocated for issues (or didn’t care at all) about issues important to them.
The bottom line is that in recent years, more consumers are voting with their wallets, and that includes for companies who have shown an interest in good environmental practices. In a world still dominated by physical paper—hard copy—many businesses struggle with finding ways to maintain sustainability in the office.
There is a solution.
In today’s post we’ll examine how Xerox and PrintReleaf, a technology platform with an innovative method of tracking reforestation efforts, can help even small and midsize businesses offset their paper usage.
What is Sustainability Anyway? Is it Realistic?
Sustainability is surprisingly hard to define, especially in a corporate context. It helps if you consider there to be three different categories of sustainability:
- Social,
- Economic, and
- Environmental
Social sustainability is generally a measure of how a corporate entity treats its staff, and economic sustainability might be a measure of how likely a corporation’s offerings are likely to remain fiscally relevant (e.g., will a product still be in demand in X amount of years). And of course environmental sustainability, our focus today, is the measure of the environmental impact the actions of a business have (whether positive or negative).
Generally speaking, sustainability refers to the ability to maintain a behavior at a certain rate. Sustainability is a realistic goal. Indeed, for many businesses, it’s just a fact of life. Without the resources necessary to function, many companies would simply go out of business.
While it might take a while to run out of trees for paper—we would, of course, have bigger problems than not having enough 8.5×11″ to go around before that became a reality—it’s important to do your part, both for the environment and for your customer base.
Xerox and PrintReleaf: Reforestation One Page at a Time
Last year, Xerox partnered with PrintReleaf, an innovative technology platform that helps businesses track their paper footprint. What makes PrintReleaf so interesting is what it does with that data: the platform converts your paper usage into real-world trees.
As a business prints, they can automatically help replant the precise amount of trees they’ve used. Through a variety of partnerships with reforestation initiatives around the world, PrintReleaf replants in the forests that need it the most on your behalf. After you’re set up, you’ll receive PrintReleaf Certification, which you can display to your customers to let them know you care about sustainability.
Learn more about how QDoxs, Xerox, and PrintReleaf can help you meet your sustainability goals.
Learn More About Growing Your Business With Xerox Technology at QDoxs in Sunny Seal Beach, California
When you upgrade your office to Xerox technology, you’re not only getting great options to help the environment. Business owners and office managers will find an entirely new world of productivity-enhancing features at their fingertips, like voice control, state of the art fleet management capabilities, and advanced document workflows, just to name a few.
If you’re ready to see the difference for yourself, please feel free to contact us online, give us a call at (562) 435-2769, or visit us in-person at our convenient Seal Beach office. You’re also invited to request a free online quote.
