adobe indesign - QDoxs Office Solutions

The Advantage of Using Xerox’s XMPie PersonalEffect Print for Personalized In-House Print Campaigns

Like most people, you've probably noticed that when you make a purchase from Amazon, Ebay, or basically any other online storefront, you'll see something along the lines of “Customers who bought this also bought...”. This is an example of marketing personalization based on your interests and purchase history. You may have even found a product you were interested in this way, and bought it—proving the technique works! Did you know that there's [...]

Personalize Every Page With Dynamic Content With the uDirect Plugin for InDesign

We live in an era of personalization. Whether it’s online with algorithms that know your preferences or at the hardware store where you can get custom shades of paint the same day you request them, people have come to expect and desire the things around them to be tailored to them. Advertising, of course, is no different. Which is why it feels so impersonal when you receive marketing material that’s clearly intended [...]