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For most organizations, one of the best ways to stay on top is to be more efficient than your competition. Everyone—well, everyone over 40—knows the story about VHS and Betamax. Sony’s Betamax technology was widely accepted to be technically superior to VHS. So why did everyone end up with a VCR instead of a Betamax player? Because JVC, the company who developed VHS, managed to win the war not because it was [...]